The countdown to RED Day, Keller Williams’ global day of service, has begun!

On May 11, 2017, more than 150,000 Keller Williams associates from around the world will celebrate Mo Anderson’s birthday by closing their businesses for the day and pouring thousands of hours into their local communities through volunteer projects. Introduced in 2009, RED Day, which stands for Renew, Energize and Donate, embodies the generous spirit and commitment associates have to “giving back” to the cities and towns they live and work in.

A look at RED Day throughout the years

For nearly a decade, market centers have diligently planned and executed service projects of all kinds on this special day.

RED Day 2015

In 2015, KW Bodrum Turkey dedicated their time to working on projects for elementary children with disabilities. Associates from the Keller Williams Realty San Diego North Inland office teamed up with Poway Veterans Organization (PVO) and hosted a “Bring a Vet, Write a Check” All-American Breakfast to raise funds for veterans in their families. Keller Williams Realty - Points East in Greenville, N.C., spent RED Day picking up litter, planting flowers, and helping a Vietnam veteran undergoing cancer treatment with home projects.

RED Day 2016

In 2016, associates from the international office (KWRI) in Austin, Texas, donated their time to BookSpring, a local charity aimed at increasing literacy in underserved schools. Activities included visiting schools, helping organize and decorate school libraries, and reading to children at 11 area locations. KWRI staff also collected over 4,000 books, which were given to students to take home for the summer to continue their reading progress.

RED Day 2017

This year, Keller Williams Realty Northern Colorado has a goal of raising $17,000 to donate to Harvest Farm, a farm and rehabilitation program that is breaking the cycles of addiction and homelessness. The office will also spend the day helping the Fort Collins Rescue Mission as well as Harvest Farm plant their summer garden.

Keller Williams Arizona Realty will be hard at work painting, planting trees and flowers, as well as building a new deck and wheelchair ramp to help a S.T.A.R. center transition to a new location. S.T.A.R., which stands for Stand Together and Recover, is an organization that offers peer-run support services to assist adults diagnosed with mental illness journey toward personal recovery through socialization, education and self-advocacy.

Help us make this year’s RED Day the most successful day of service yet! Download RED Day marketing and promotional materials to help spread the word about your market center’s projects.